#MyFootballFantasy
For the 2013/14 NFL season VISA launched "My Football Fantasy", an interactive campaign promising fans unheralded access to their favorite NFL teams, stars, and experiences.
The message: tell us your wildest football fantasies, and thanks to VISA's official NFL partnerships, your dream just might come true.
Role: Creative Director | Art Director
Agency: BBDO NY
Hut, Hut, Humm
Kombucha and football. A match made in Seattle.
To introduce Humm Kombucha to the Seahawks faithful, we aligned the brand’s clean energy with the electrifying gameday atmosphere created by the 12s and their mascot, Blitz.
Role: Creative Director | Copywriter | Art Director
Agency: Flask
Westward Whiskey - Brewed and Distilled in Portland, Oregon.
House Spirits Distillery wanted to share their flagship whiskey with a story as unique as the whiskey itself.
Well, it turns out that the first step in creating a single malt whiskey is brewing a pretty damn good beer... introducing Westward, a whiskey born and brewed in Beertown- er, Portland, USA.
Role: Creative Director | Director | Copywriter | Art Director
Agency: Flask
United In Rivalry
The World Cup has a way of bringing people together... and tearing them apart. We celebrated the unparalleled emotions of the world's biggest sporting event with Nobel Peace Laureates, Oscar-winning director Errol Morris, and a healthy dose of goal-fever.
Role: Creative Director | Art Director
Agency: BBDO NY
Take Flight | Flight 23
The “Take Flight” tagline led the Jordan brand for the 2013/14 season, inspiring campaigns for Blake Griffin and Chris Paul, and more.
The "Flight 23" name now graces the entire chain of Jordan-branded retail stores. Get onboard.
Role: Copywriter
Agency: Nike
Introducing Running's #1 Superfans
Brooks Running is for the diehards.
So to connect with these obsessive, outspoken athletes we set out to speak their own language: that of the running superfan.
The campaign was a huge hit - the letters poured in from serious runners applauding Brooks for the insight and insider-ness the campaign spoke with.
And they sold some shoes, too.
Role: Art Director
gency: The Great Society
Pacific Wonderland
Deschutes Brewery came asking for a film to promote the 2017 debut of their dry-hopped Pacific Wonderland Lager, a sessionable brew inspired by the natural beauty of their home state of Oregon.
So, we hit the road to capture what makes this place (and beer) special.
Role: Creative Director | Director | Copywriter | Art Director
Agency: Flask
Introducing Starbucks VIA.
To introduce the world to VIA, Starbucks launched a 4-day taste test challenging drinkers to taste the difference between instant VIA and the fresh drip.
The turnout filled Starbucks after Starbucks after Starbucks across the street from that other Starbucks to get a taste of VIA.
Role: Art Director
Agency: BBDO NY
adidas Boost
adidas needed to launch Boost in a big way.
The “Endless Energy” tagline and accompanying release materials went worldwide, aiding in the sale of over 1 million pairs in the first year.
Role: Copywriter | Art Director
Agency: Sockeye
Feelings
Whether it's complimentary airport limo service or... other stuff... VISA wanted cardholders to take notice of the killer perks that come with being a Signature member.
And they did.
Role: Copywriter | Art Director
Agency: BBDO NY
Healthymagination
Over the years, GE’s healthcare division has quietly been developing groundbreaking technologies that have improved (if not outright saved) many of our lives.
With the launch of Healthymagination, GE sought to shine a light on these amazing machines, and the very human miracles they perform.
Role: Copywriter | Art Director
Agency: BBDO NY
Pocket Art
DB Clay was a PDX-based brand that made wallets printed with beautiful artwork: a craft they like to call “pocket art”.
This print campaign I put together was one of the first sets of ads I ever created. It was never sold. But all these years later, I still think it should have been.
Role: Creative Director | Art Director
Agency: Self
Weekend art projects.